Privacy Policy


This privacy notice tells you what to expect when ADF Scale Co. Ltd collects personal information. It applies to information we collect about:

  • Visitors to our own websites or premises
  • Complainants and other individuals in relation to a data protection or freedom of information complaint or enquiry
  • People who notify under the General Data Protection Regulation
  • Job applicants and employees

It is likely that this Privacy Notice will be updated from time to time. We will notify you of any significant changes, but please check back any time. It is important to us that your information is also up to date, so please keep us informed if your data does change and review any account information on our website, where applicable.

When using our website, ADF Scale Co. Ltd is the data controller.

This website is not intended for children and no data is knowingly collected from, or about them

If you have any questions regarding this Privacy Policy, or your legal rights, please visit our contact page and contact the webmaster stating that your query is to do with GDPR.

Contact Details

ADF Scale Co. Ltd, is a limited company, registered and operating in the United Kingdom. Our company registration number is 02157017. Our registered address is: Unit 6 Key Point, Keys Park Road, Hednesford, Cannock, Staffordshire, WS12 2FN

When we collect data about you

  • There are a number of ways in which we may collect data about you.
    When you contact us via our website, Social Media, online portals, email, telephone or post.
  • When you register for an account with us
  • If you visit our premises your image or car registration may be recorded on CCTV. Your name, visit time and car registration will also be registered on our systems as a visitor.

What data we collect about you

  • Your first and last name
  • Your email address
  • If you register for an account, then we will also collect your billing/delivery address, telephone number and date of birth.

Third party data sharing

We may share your data with our trusted third parties. These are:

  • Freight companies in order to deliver an item to the address specified by you. This data would be limited to your name and address but may also include further contact details necessary to ensure safe delivery of a parcel.
  • Our legal advisers or law enforcement in the event of a legal issue.
  • Our payment processors. This data would include financial information such as credit card details, your name and address.

How we use the data we collect

We will only use the personal data we collect to:

  • Process any orders you place with us
  • Respond to any queries or support requests
  • Adhere to any legal, contractual or regulatory obligations
  • Carry out any necessary fraud or reference checks
  • Protect our staff and premises using CCTV systems
  • Where you have agreed we may provide relevant marketing information.

Opting Out

Opting out of marketing communications will have no bearing on any personal data that we keep related to an account or other personal data necessary for carrying out a sales or service transaction with us.

When someone visits we collect standard internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting the website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

How we protect your data

We have in place security measures that we deem appropriate to ensure the security of your personal data. These steps are designed to minimise the risk of data being lost, stolen or access by unauthorised users. Access to data is limited to personnel who are deemed necessary to process it.

We are bound by the GDPR to report any suspected data breaches and will notify you and the relevant regulatory body where legally required.

The internet is not a completely safe medium for data transfer and whilst we have put in place safeguards we are unable to guarantee the security of any information passed between us via the internet. We accept no responsibility for any loss or damages suffered as the result of using this method of data transfer.

How long we keep your data

We will only collect, store or process your personal data for as long as is necessary for the purpose for which it was collected. This timeframe may be superseded by any legal or regulatory reasons. Generally this will be 7 years.

In some circumstances where we are legally required to keep data for longer, or the reason for which we originally collected the data has expired we may anonymise the personal elements of the data and thus retain it indefinitely without further notification. An example of this would be the extended warranty period offered; after 5 years your data will be anonymised however we will retain the product, serial number and date of registration for future statistical requirements.

Where is your data processed

For the most part your data will be wholly processed in the UK, however there may be a requirement to pass data to third parties and suppliers outside of the EU.

The key elements of the GDPR are:

Right of Access – You have the right to request a copy of the data that we hold about you. Where this data is being processed. How the data is being used and how long the data will be retained for.
Right to Rectification – You have the right to update or amend your data if required. This includes either inaccurate, out of date or incomplete data.
Right of Restriction – You can request a restriction to how we use your data if you consider it be unlawful or you consider it to be inaccurate.
Right to Object – You can object to us processing your data for direct marketing purposes. We may retain data and reject an objection if it is to defend our legal rights. We may also reject a request in the event of a scenario for ‘the greater good’.
Right to be Forgotten – You have the right to withdraw your consent for data to be processed at any time. It may not always be possible to comply with this request where a specific legal reasons exists. You will be notified of this at the time of your request.

Any request to access your personal data will usually be free of charge, however in certain cases such as repetitive, unfounded or excessive requests we reserve the right to charge a reasonable fee or refuse your request.

We will try to respond to any legitimate request for access to personal data within 30 days of receiving the request. There may be certain occasions, where the request is particularly complex, where it may take us longer than this time. We will notify you and keep you updated if this is the case.

We may request information from you to confirm your identity and ensure your rights to access the data you have requested are legitimate.

For further information give us a call on 01543 271174, email us at or alternatively contact us via our enquiry form today – a member of the team will be in touch as soon as possible.